Some people are confused between the concepts of Print Design and Web Design. Both of these types of designs relate to each other. They both are used to communicate through the mean of graphics. In today’s age, most people use digital design, such as web design, but it doesn’t mean that print design is dead. There are many similarities and differences, and both types of designs hold their own power.
Today the differences between print and web design are pretty blurred but not anymore. We will clear each of your doubts and misconceptions regarding print and web design.
Static vs. Interactive (Print vs Web Design)
One thing is clear that your print design is a static type of design that cannot be changed once it’s published. Yes, you can remake it, but you cannot change the design once it’s printed. On the other hand, Web Design is an interactive and dynamic type of design that can be changed after publishing. You can make small changes in it, or you can redesign the whole thing.
Let’s take an example of a newspaper, Suppose you are reading an article printed in the newspaper and the same article on the New York Times. Both of these mediums of information are completely different. You have a paper in your hand, and on the other side, you have opened it digitally. Now some people may prefer to read the newspaper while others may go with the digital medium.
The biggest advantage of the digital medium is that you can easily scroll down and click on internal links present in the article to get further information. You can watch videos on this medium, and it gives you more opportunities to learn more. On the other hand, our print design is static, and we cannot change it. A piece of paper will stay the same.
It is possible that other relevant information is given around your subject, but still, it’s not convenient to search for more information. The plus point of the newspaper is that if you are not close to your device or your internet connection is creating problems; then a newspaper will work fine for you.
Fixed vs. Fluid (Print vs Web Design)
There are some challenges faced by both types of designers regarding page size and flexibility. The print designers have an idea about the print design size before they add any content to it. Everything here is already fixed, including the final size of the printed piece and the equipment used for the process. The text, length, image placement, and colors are already defined in the print design.
In web design or digital design, things are very different. You have to design your website in such a way that it looks good on all devices, including smartphones, computers, or even large screen Tv. Such flexibility in design to be fixed on all devices is called fluid design. The web design is called fluid design because it fits on every screen and resolution. With the help of fluid design, you can utilize the whole screen for your content.
The print design has fixed their designing dimensions according to their need, so there is no fluid design integration. Both of these mediums try to provide the best user experience with proper resolution and graphics.
How a User Reaches You? (Print vs Web Design)
Here come the real pros of print and web design. There are several different ways through which a user can reach your content. If you are using print design, then it’s likely possible that the user will see your design while passing a table where your brochure is lying, or he may be reading the bulletin board, and he sees your printed piece. You can put your brochure in newspapers, and it will reach to the audience.
No matter what medium it reaches the person but the main goal is to engage the visitor and grab his attention. If you have successfully grabbed his attention, then he may look for more information about you on the internet, or he can directly contact you using your provided phone number.
In the case of web design, the scenario is really different. Many techniques and methods are used to reach your viewers in order to engage their attention. Some of these methods are free, but they require your efforts, such as SEO, while others are paid methods, which include Facebook ads, etc. In order to grab the attention of your user, your website design must be on point. You should use suitable colors to attract your visitor with attention-seeking headlines.
The user will only be engaged with you if he is engaged with your content and website design. If you are successful in keeping your user engaged to your website, then you will see that your conversion rates will increase significantly, and more people will consume your website content. The digital medium has much more easy opportunities for the website to get customers and visitors in any type of business.
Limitations (Print Design vs Web Design)
There are limitations present in both types of design. At some points, print design is more suitable, while mostly web design is dominating the world.
The print designers have clear objectives, and they do not have to worry about how a user will consume their content and how it will reach their users. The control is in the hands of the publisher, and he selects the information that a user will read.
Web designers have to make a lot of struggles in this area. They have to think of the devices on which their content will be consumed. They have to optimize their website speed so that if any of the users have slow internet connections, then he can connect to the website as well.
They design their website by knowing the browser where their website will be used. They use the best practices to provide their users with an amazing experience. For Example, large size photos can eat data of their users and can slow down the website, so they compress the larger images into smaller ones.
In print design, the designer already knows that at which resolution their content is going to be printed. There are some high-end projects which require high-resolutions around 1200 DPI (dots per inch) or sometimes even more than that. Other projects are just normal projects which do not require such huge resolutions, so they wok on 300-600 DPI for such projects.
If we talk about web designers, then it depends on their user’s devices if everything is correct or not. The modern DPI with high resolutions approach around 300 DPI, and for the desktop users, it stays around 100 DPI. So it is not recommended to use such small graphics on the website that are highly detailed. You can use vector graphics to keep everything clear and detailed.
The content layout plays an important role in well structured and easy to read the content. Use any good layout design guide to improve the layout of your both print and web designs. In print design, you cannot ignore your alignments, and you have to prevent any mixture of fonts.
When we talk about layout practices in web design, it’s pretty flexible, and everything can be positioned easily. In case something doesn’t look good or your layout needs to be changed, you can make these changes instantly. You can freely move any parts of your layout and even delete them with just a click while print design layouts are to be examined before they are printed.
Fonts are crucial for the representation of your content in both types of design. A wrong combination of fonts can mess up your whole website design, so you have to use them carefully. Typography is really important if you are planning to run a campaign around your textual content. The organized content is the most desirable content, so try to keep your fonts clear and do not mix up too many fonts. Avoid any unnecessary spaces between letters. Keep everything aligned and clean.
You have to use your fonts carefully on an online medium for your web design. Fonts appear differently on different browsers and devices. So you have to use such fonts that are compatible with almost all browsers and devices. Avoid using any hard to read fonts. It can really irritate your user, and he will never visit your website again.
As the print design is a hard copy. You will be promoting it in your local areas. There are rare cases when you can actually promote your print design to other places. The main focus of the print design is on your local area, where you can promote your brand, which is on an initial stage and hasn’t spread globally.
The web design is huge. It is spread globally; if you are providing your services globally, then anyone can reach out to you by using your website. If your web design is on point and your content is engaging, then that random visitor from the other side of the globe can become your client, and you can create strong relations with them in the future.
You cannot ignore the use of colors on your print design and web page. The colors have the ability to play with the mind of your visitor. Every color has it’s own power. For Example, Do you know why most food brands use red color in their logos and branding? Because red color stimulates hunger, and the person then buys the food even sometimes when he isn’t much hungry. This is how color plays with our minds, and we should use different color schemes on our web design and print design to make it more efficient.
The colors are normally originated from RGB (Red, Green, Blue). The web designers use the combination of RGB to make millions of different colors. It means that you have millions of options to choose your website color scheme.
However, we do not use RGB in print design. In print design, we use CYMK (Cyan, Magenta Yellow, Black) standard schemes. All professional printing industries use such schemes specifically for print designs. These powerful colors are also capable of creating millions of combinations for your print design.
Which One Is Better?
The differences are all in front of you. Both have their own purposes. It depends on you and your goals. If you are someone who wants to run an Ad campaign in your area, then you can use print design to reach people. On the other hand, you can use your web design at the same time. Most people have internet connectivity today. So you can provide your website link on your print design, and if your design is attractive enough, then people will themselves visit your website.
The web design opens up a ton of opportunities for you. You can use Ads to promote your website, or even Search Engine Optimization is a trend nowadays where you can get your website ranked on Google, and you will get traffic to your website.
Print design can work well on any scale; you have set the goals that you want to achieve by using print design. If you own an Ice Cream brand in your area, then your purpose could be to promote your brand. You can put discounted offers on your print design to attract people.
Web Designs are obviously the most flexible thing. You can do a lot more here, people are now searching for their needs online, and if you are providing electrician services, then you can create a website around your services, specifically targeting your area. Now just list that website on Google My Business. Now, whenever someone in your area searches for an electrician on Google, they will see your listing, and from there, they can land onto your website to use your services.
Opportunities are endless on both types of designs. You just have to know the right time to use the best one. If you are looking for a web design that actually attracts and engages your visitor, then feel free to contact us and get the personalized design ready.