Top Essential Tips to Improve Your Web Design Project
Do you think that your visitors will not have a hard time in determining what your company does within a few seconds of landing on your web design? Are users able to navigate to the blog without hassles? Is the bounce rate of your website awfully high? Are users able to understand the layout of your pricing easily?
If you get ‘no’ as an answer to all of the questions above, then it’s a high time that you reconsider the way you have been designing and developing your website.
So, what is it that you must know when you need to boost the design of your website?
Below is a list of 12 essential tips that will not only help you improve your web design but also assure you that you are not diverting away from your direction. Besides, these tips ensure that the visitors remain on the website for long.
- Identify the Objectives
Before taking any step, it is very important for you to identify the objectives of your website. You need to determine what your website should do. Even though it all may seem uncomplicated, several websites are not able to make it just because they are not able to reflect their goals in the web design. A majority of businesses rely on a website to
- Raise awareness about their brand
- Promote a product
- Grow their customers
You need to lay emphasis on the point that your website is consistently meeting your visitors’ needs.
- Avoid Including these Things in Your Web Design
There are some components which you must know about and avoid using them on your website. They will do no good to your website. Not only are they going to cut down the value, but they will also prevent you from getting the right message across to the visitors. Intricate animations, lengthy content and undersized images are an absolute no-no for your site.
You must leave no stone unturned when it comes to creating a first impression that gets the right message delivered knowing the fact that the audience does not have much time. Keeping this in mind, having short and crisp content sections will show their true colours other than letting the right icons/images to show their effect. These images must be divided by brief headers for visitors to understand about offerings with effectiveness.
- Include Social Share and Follow Buttons
When you include the best content and offers on your website, they do wonders for you only if you are not letting your users grab an opportunity to share what you already have.
Having social share buttons on the site is a must because their absence will turn away a lot of potential social media traffic that has already come into effect by the people learning about and understanding your blogs.
In case you are not aware of social share buttons, allow us to tell you that these buttons are more like a non-pushy tool that results in social sharing from your buyer’s perspective.
No doubt colours impact our thinking level. Not only do they influence our understanding, but the way we interact. When a visitor visits your website, it’s your responsibility to select the right colours that will make your website welcome the potential customer. If you want your website to do the talking on your behalf, make sure you make every customer feel comfortable. In fact, they should put their trust in your site.
- Small Images are Good to Use
Do you really think that every image you use will fit the type of message you are trying to get across to the target audience?
Don’t fret! You literally have plenty of images that will help you choose the best images for your website. However, there are many business owners who make a decision to load the website with stock images. Small images play a vital role because they can be downloaded easily. Make sure you use the pictures that depict the image of the people working with you.
- Execute Calls-to-Action
Are there visitors on your website? If so, are they aware of the next thing they should do? They would not get to know what pages they should be viewing or taking the right action if you fail to provide them the much-needed direction.
This is where the role of Calls-to-Action button come in. They prompt the user to take the next step on the web page. Some examples of these buttons include:
- Sign up for a webinar
- To click here for more information
- Watch the video
Navigation plays a very imperative role when it comes to getting a website designed. What can be more misleading than a website equipped with a disordered navigation interface that leaves every visitor in a perplexed state of mind? You must make sure that the visitors are able to find what they are searching for.
Your website will do no good to the visitors if they cannot find what they’re looking for. You need something vital to make them feel motivated on the website. You don’t want them to switch to your competitors, do you?
- Use White Space
What do you know about whitespace? Being the most vital element of your web design, you cannot afford to go wrong as it helps you break up the page and improve understandability.
Whitespace, which is also known as ‘negative space’, refers to those areas around certain components on a page that are not only empty but lack much-needed content. Even though extra space may seem pointless, it plays its part when it comes to improving readability.
- Keep Testing
This is one of the most important tips for improving the web design. You must keep assessing conversion paths, how far the users are scrolling and where they’re clicking, etc. These are some indispensable qualities that let you know if your pages are performing as expected.
- Get Found
Looking to develop strong and effective online presence? Then you must emphasize on creating a website that can get found online. To begin with, develop an effective SEO strategy that considers the search terms your potential audience would look for. Make sure the strategy should incorporate the right content that seems appropriate to your visitors’ needs.
- Identify Unknown 404’s or Broken Links
Well, there may be a few pages or links on your website that are not functioning the way they should. Of course, it all depends on the site’s dimension. Even the visitors would not let you know about the non-functioning of the pages or links. So, you must take the time to find out if your site is loaded with broken pages. It may be surprising to know that there are some landing pages that were performing well earlier, or pages that are not even linked in a proper way.
- SEO-Friendly URL
The URL of your website has to be SEO-friendly. Implement those keywords that are relevant to your business. Keep away from using long URLs. Consider using separate terms with the help of hyphens. The URL is an essential tool and it must give the right impression of the industry you are catering to.
A website plays a very essential role in every business out there. Being the backbone of your business, it is important that it converses with the audience in the most effective way. It needs to put forth the information about your business to the target audience.
Through your website, they will come to know what your business is all about and what products it sells or the services it provides. In the light of the fact it’s easy to find yourself trapped thinking that your business is doing exceptionally well that will make you keep the concerns of your audience aside. But this should not be the case at all.